PROJECT

NamNam Noodle Bar

Service

Branding
Illustration
Website design
Website development

Vietnamese restaurant based on old-world recipes with a modern twist.

In 2011 Chef Nam Nguyen approached us with his vision for a casual quick-service Vietnamese restaurant. We worked closely with Chef Nam and his team to develop the brand’s visual identity including logo, color Palette, typography, illustration, as well as all in-store signage and menus.


Logo & Color Palette

Taking inspiration from the vibrant streets of Vietnam and colorful Vietnam war propaganda posters, a bold and playful logo mark and color palette was developed.

Namnam Noodle Bar logo
Namnam Noodle Bar creme logo
Namnam Noodle Bar brown logo
Pantone
4625 PC
Pantone
466 PC
Pantone
334 PC
Pantone
484 PC
Pantone
606 PC

Brand elements

Coalition Partners project - Namnam Noodle Bar
Coalition Partners project - Namnam Noodle Bar
Coalition Partners project - Namnam Noodle Bar
Coalition Partners project - Namnam Noodle Bar
Coalition Partners project - Namnam Noodle Bar

Illustration

Coalition Partners project - Namnam Noodle Bar coffee illustration Coalition Partners project - Namnam Noodle Bar coffee illustration
Coalition Partners project - Namnam Noodle Bar coffee illustration

Website

NamNam’s expansion for the first few years was solely within Singapore and the original website worked well, but as the brand expanded into neighboring Malaysia, Indonesia and Bali, a website update was required to better showcase the brand ethos as well as manage its continual domestic and foreign growth.

Over the last few years as Namnam ventured into the digital sphere with online sales and table bookings the crucial role the website played in brand building and success became more apparent, and therefore, a primary objective of the site rebuild was to improve the quality and quantity of website traffic.

While we never promise our clients first page Google rankings and generally SEO strategists who do should be avoided, our SEO strategy proved quite successful with a 1,000% increase in organic search traffic and a first page ranking using our targeted key phrases.

Illustration

Fresh herbs and spices are the foundation of Vietnamese cuisine and used throughout NamNam's menu. We created a set of illustrations showcasing some of these key ingredients.

Coalition Partners project - Namnam Noodle Bar herb illustration
Coalition Partners project - Namnam Noodle Bar herb illustration
Coalition Partners project - Namnam Noodle Bar herb illustration
Coalition Partners project - Namnam Noodle Bar herb illustration
Coalition Partners project - Namnam Noodle Bar herb illustration
Coalition Partners project - Namnam Noodle Bar herb illustration

Color Palette

#654F39
#A83E2A
#02A192
#D5B945
#DDD3B1
NamNam website
NamNam website
Mobile
NamNam mobile website home page
NamNam mobile website menus
NamNam mobile website navigation

More Projects

Chakrabongse Villas & Residences

A magical boutique hotel set on the bank of the Chao Phraya River in the heart of Old Bangkok.

View project

The Sukhothai Bangkok

Tucked away in acres of gardens and lotus ponds, escape from the bustle of Bangkok to a sanctuary of soothing calm and subtle luxury.

View project

Transparency International

One global movement sharing one vision: a world in which government, business, civil society and the daily lives of people are free of corruption.

View project

There's more to see
Back to projects Arrow Right Icon of a an arrow pointing right